Product Comparison: Amazon Fire TV Cube vs Apple TV 4K

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Amazon Fire TV Cube 4K Ultra HD Streaming Media Player with Alexa

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Apple TV 4K 32GB, Latest Model

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General Specifications

Brand

Amazon

Apple

Model

Fire TV Cube

TV 4K

Origin

China

About the Product

Fire TV Cube lets you put down the remote and dive straight into your favorite movies and TV shows with the sound of your voice. Switch inputs and go from watching your favorite TV show to the big game.

Apple TV 4K lets you watch movies in amazing 4K HDR and with Dolby Atmos sound.1 It features original stories on Apple TV+, premiering November 1. And now Apple TV 4K is even easier to enjoy with a reimagined Home screen and new experiences designed to make TV more immersive and personal.

Key Specs

Max Resolution

2160 p

CPU Cores

CPU Speed

2.2 GHz

2.38 GHz

Amazon Fire TV Cube

Apple TV 4K

Amazon Fire TV Cube

Apple TV 4K

What customers say about "Key Specs"

Amazon Fire TV Cube 4K Ultra HD Streaming Media Player with Alexa

Setup is super easy. About 10 - 15 minutes of downloading updates, then up and running!
Plenty of choices for steaming 4k. I mainly use Netflix, but you have Prime and thousands of more apps with this little guy.
I didn't have any trouble with 4k HDR or Dolby Vision stuff. I was able to play some Dolby Atmos (DD+ streaming version) content over Prime Video.
The video in 4k is great. The colors are vibrant, the sound is clear and really sounds great when playing a movie encoded with Dolby Atmos.
You don’t get an HDMI cable with this Cube. If you’re watching 4k, it would’ve been nice to have a high-quality HDMI cable with this purchase.

Apple TV 4K 32GB, Latest Model

By far the best apple tv yet. The picture is unbelievably clear (and I don't even have a 4K TV).
The picture & sound are fantastic. I thought 4K, UHD, and/or DolbyVision were primarily improvements in video quality.
So much better than the previous versions. Streaming 4K HDR works far better than through my Sony 930e with no delay or audio problems, which were extremely frustrating.
If you have significant iTunes content then the auto HD to UHD upgrades is a great deal and makes the Apple TV 4k a very good choice.
The picture is clearly much better, and the device works wonderfully, there is a very clear difference in resolution between the 4K model and prior models.

Size & Weight

Color

Black

Height

2.99 in.

1.4 in.

Width

3.38 in.

3.9 in.

Depth

3.38 in.

3.9 in.

Weight

16.4 oz.

15 oz.

Amazon Fire TV Cube

Apple TV 4K

Amazon Fire TV Cube

Apple TV 4K

Amazon Fire TV Cube

Apple TV 4K

Amazon Fire TV Cube

Apple TV 4K

Hardware

Processor & GPU

Amlogic S922z, Hexa-core (Quad-core at up to 2.2GHz + Dual-core at up to 1.9GHz) / Mali G52-MP6, 800MHz

A10X Fusion chip with 64-bit architecture

RAM

2 GB

3 GB

Storage

16 GB

32 GB

Interfaces

HDMI port, Power port, micro-USB port, Infrared port

HDMI 2.0a, Built‑in power supply, Gigabit Ethernet

RAM
Storage

Amazon Fire TV Cube

Apple TV 4K

What customers say about "Hardware"

Amazon Fire TV Cube 4K Ultra HD Streaming Media Player with Alexa

It has more storage, faster processor, and more memory than the Firestick 4K.
The processor is fast and it changes apps quickly without hesitation. I don't use Alexa just the remote. The remote is fine although a little slippery to hang on to.
The new S922X Hexacore processor is blazing, faster than my FireTV 2nd Gen Box, and as fast as my 4g/64g X96.
No included HDMI cable. This is minor, but I feel like it could've been included.
You can’t add storage in the Cube. This is bad news because 16GB might not be enough.

Apple TV 4K 32GB, Latest Model

Fast processor. Yes the remote sucks, but the iPhone remote app works flawlessly. No more buffering, and has no issues passing Dolby Ex to my processor.
The processor is fast, but this was expected, the screen savers are wonderful, and it was easy to set up.
The best part of this newer version though is the processor, there is no lag and the WiFi seems to be much stronger than the original version!
It is very quick due to an excellent processor and extremely easy to set up.
This contains a better processor than the Apple TV 4, but I can't say that it is any smoother than what was already smooth, and if you don't have a 4K TV with HDR, you will likely not notice better video quality.

Software

Operating System

Fire OS 7

tvOS

Compatibility With Other OS

Android 7.1, iOS 7.0 and higher

iOS 7.0 and higher

Included Apps

Netflix, YouTube, Prime Video, STARZ, Showtime ESPN, CBS All Access, Pandora, Spotify, iHeartRadio

Netflix, Hulu, ESPN, Apple TV, YouTube, Amazon Prime

What customers say about "Software"

Amazon Fire TV Cube 4K Ultra HD Streaming Media Player with Alexa

It has the latest most stable version of the software and any new features that they have included in the new build.
All apps I tested ran great! In fact, I think it even runs better than the Nvidia Shield and it's almost half the cost!
It's really fast, has a much bigger app store with things like a web browser, it's SO FAST.
It's very fast when loading apps and installing apps. I used to get some buffering with the fire 4k stick but now with the cube never have that issue and the picture quality is so much better.
Much to my surprise, I found so many features in the OS curtailed from the last hardware version.

Apple TV 4K 32GB, Latest Model

The interface is excellent & easy to use. The quality of the video content is first-rate & the audio is stunning.
Purchased the new Apple TV and was truely amazed at what we were missing. Good, consistent, and beautiful OS.
Awesome device, great OS, love the global video search, the touch remote is nice.
The user interface is nothing special, but some people prefer it that way with just the icons for apps and settings.
The OS is the most annoying of all boxes to navigate, with regular buttons not being present on the remote creating an inability to properly navigate and utilize most apps.

Features

Form Factor

Desktop

Additional Modes

Gaming

Supported Formats

Dolby Vision, HDR 10, HDR10+, HLG, H.264, H.265, AAC-LC, AC3/EAC3, FLAC, MP3, PCM/Wave, Vorbis, Dolby Atmos, JPEG, PNG, GIF, BMP

H.264/HEVC SDR, HEVC Dolby Vision, MPEG-4, HE-AAC, AAC, MP3, MP3 VBR, Apple Lossless, FLAC, AIFF, WAV, AC-3, E-AC-3, HEIF, JPEG, GIF, TIFF

Wireless Standart

Wi-Fi Dual-band (802.11a/b/g/n/ac), Bluetooth 5.0 + LE

Bluetooth 5.0, 802.11ac Wi‑Fi with MIMO; simultaneous dual band (2.4GHz and 5GHz)

Remote

Alexa Voice Remote

Apple TV Remote

Extras

Cloud Storage, Ethernet support: With optional Amazon Ethernet Adapter, Built-in speaker, More channels

Control your TV with Touch, Control your smart home through Apple TV, Turn your iPhone into an Apple TV remote

What customers say about "Features"

Amazon Fire TV Cube 4K Ultra HD Streaming Media Player with Alexa

FireTV Cube is great for controlling multiple devices. The ability to act as an IR blaster to control most TVs and soundbars.
I like the abililty to use all of the newer Echo functions, like Drop-Ins/Calls, and multi room groups for music.
The remote that it comes with has a nice “clicky” touch and an excellent touchpad. The voice layout works well enough that I use the remote only to explore new apps on the Cube.
Using the Fire remote works fine for the Hulu app. The OK button works fine for all the Amazon videos.
Some apps have less voice control functionality than others. Technically some other apps might not support all of the voice commands, and you might have to use the remote.

Apple TV 4K 32GB, Latest Model

Really, really easy to set up. It links to your iPhone or iPad so you can use it to type in passwords etc during setup.
If you like, you can connect the unit to your iPad or iPhone. This is super handy since you can speed text everything.
I can send videos to play on my tv from my iPhone or iPad. (Anything with a video in your browser like Youtube or Vimeo.) Fire never allowed this.
People say the Apple controller is bad because it’s sensitive. That is true. Very easy to bump and screw up what you’re watching.
The controller is very thin, light, and slick. It falls right out of your hand.

Warranty / Certifications

Manufacturer Warranty

1 year(s)

Certifications