Best Social Media Management Tools That Will Help Your Business Thrive

When it is about brand promotion, it is sometimes more or less the same information repeatedly shown to the target audience, often enough so that they remember it. Sometimes, it even gets annoying, when you are a part of that audience. When you are the brand's social media manager, the most annoying part is writing the same posts again and again (or copy-pasting them time after time). Now, with AgoraPulse, there is no need for that, its scheduling tool will allow you to not only set a precise date and time for posting, down to the minute, but also arrange it so that the post is repeated at certain intervals or simply after some other posts automatically using the queue feature. Now you can turn your attention to other important tasks and let the software do the repetitive ones. Your content calendar makes it easy for you to see which posts have already been published, which are queued, scheduled, or awaiting approval (with Large or Enterprise plans).

AgoraPulse is a great tool for so-called listening, it will track all the mentions of your brand on the connected social networks, even those not tagged properly with #hashtags and @mentions. You will always know what the public thinks of you and your products, good and bad. And knowing means everything in the world of business: knowing there is a problem you can promptly solve it, and when someone talks good things about you, they will most certainly feel appreciated if you drop by their comment to say thank you.

One of the most valuable and appreciated features AgoraPulse offers to its clientele, the one that makes it one of the most popular social media management tools, is the highly flexible dashboard where all your brand mentions and comments are listed. Owing to the Facebook’s Marketing API and Graph API syncing, you will see the comments in chronological order, while the dashboard itself allows filtering them for better organizing. What the latter means is that you can mark the comments you need to reply to by topics and then assign them to a specific team member who is the most qualified to answer them. This can actually save the brand reputation, especially for a company with a big audience requiring the attention.

The company's reporting tool is just about the simplest to use there is, for example, making it perfect for SMM departments and companies with many clients. The software has both iOS and Android apps besides the browser extensions.

These are all just a sliver of everything AgoraPulse provides in their social media management software. The full review will probably take several more pages and a lot of your time, but reading about something is never the same as trying it yourself. So try it: you can have 14 days for free with any plan.

It seems that everything about Sendible is created to be flexible, even the reporting feature. First and foremost, reporting is available in all plans and these reports can be exported starting with Light Plan (the second cheapest one). Exportable reports are good when there are clients and co-workers you need to share them with. Furthermore, Sendible SMM marketing tools include custom reports that will definitely enhance your presentation and impress your clients, existing and potential ones. The reports take very little time to create and provide you with all the most crucial information about the activity on your networks: top posts and followers, mentions, engagement across connected platforms. Reports will help you evaluate which network's audience appreciates what content is better and use this information for further promotion.

The automation features of Sendible social media management tools for business are in their own league in general, they can bring you leads without your participation at all. Or with a minimum of it. One of the most curious options is this one: having connected your company's Twitter or Instagram to Sendible, you can tweak it so that posts with certain hashtags or mentions are retweeted and liked automatically, relevant profiles are followed the moment they are found and unfollowed if they do not follow back after 24 hours. This cuts the time you spend searching the networks and that time is added to your other tasks, of which there is still quite a lot.

This one is a nice feature, it can be your savior in a time of writing block or when the time is pressing. Using the SocialPilot's Curated Content tab, you can have the articles right at your dashboard in mere seconds, and with the engagement metric, too, so that you know what you are sharing to your or your client's account. Moreover, the Search Assist makes everything exceptionally pinpoint by offering you to customize the search. How do you want to look for content? By a single word or a phrase? Multiple keywords? Maybe with some word excluded? It's similar to the traditional Google search but right there on your SocialPilot dashboard. They even offer search by author and on a specific site. Not a lot more to add, really.

Analytics is one of the most praised features SocialPilot has. Right now, you can perform an analysis on your Facebook, Twitter, Pinterest, and LinkedIn accounts, the team is rumored to be working on Instagram option but that is yet to be confirmed officially. On the other hand, recently the social media management software has been updated and now you can get the reports in PDF, customized to represent the brand; this is handy for presentations, for example.

SocialPilot analytics tool shows reports for all posts on your pages, whether you have published them using the software's dashboard or without it. With the analytics help, you will be able to create or adjust your existing strategy by taking into account your influencers, while content performance analysis will tell you what topics and posts generate more engagement, will advise you when to publish them to catch the maximum of the potentially interested audience, and other valuable insights. The SMM marketing tools from SocialPilot can update you on your audience's demographics and present the tag clouds with the most popular tags for you to use. It is more or less a complete package of features at a very pretty price.

Tailwind's Analytics-enhanced Smart Schedule feature is more than just a scheduler. It will analyze your existing publications and the engagement they've received, as well as when that engagement occurred in order to help you develop a strategy to elevate all metrics. With its help, you'll know when to schedule your posts for them to pop out in your followers' feed when the said followers are the most active throughout the day. Your posts will never again get lost among all other accounts your potential influencers follow. This way, the number of likes and re-pins you receive will go up and continue to grow exponentially with time. The queue allows two types of scheduling: you can choose specific times for your posts to be published or you can set them to be posted at intervals. This is a fairly rare option but very powerful when it comes to marketing on Pinterest group boards where rules forbid pinning the same post too often.

Tailwind Tribes is a totally unique feature aimed at bloggers and entrepreneurs using Pinterest. As was already mentioned, Pinterest is an unusual social network and marketing is tricky there. Tribes make it heaps simpler. Basically, it is a community. Or even a whole system of communities, even, like the tribes of ancient times that grew bigger and turned into cities and countries of today. Having found your Tribe on Pinterest with Tailwind, you find a community to connect to, people with similar interests, and you can help each other reach bigger audiences by pinning each other's posts. Kind of similar to guest posting on blogs but much faster and requiring way less effort yet resulting in a tremendous increase in followers and engagement if done the right way. Also, you might find friends like that, which is always a plus. What can be better?

You can set the days and times for the content from your queue to be published. There is an option to set a specific date and time for a specific post or use the queue of the posts you've created/found in your feeds. To set the queue, you choose the times throughout the week when you need the content posted automatically and the app does it regardless of whether you are at your computer or asleep, working, studying, or otherwise occupied. Just remember to check your queue so that it does not empty.

The nice thing about the queue in the Post Planner social media posting tools is that it can distinguish link-posts from image-based ones and simple text; you can choose what content to post at what times to avoid boring your audience with the same things all day long. Choose one or several (or all) types of content in your schedule and when the time comes, the app will publish the next post of the set type from your queue. Of course, you can also edit your queue, move the posts in a certain order, delete them, or set them for recycling, all with either a single button or just by dragging. Easy as breathing and takes next to no time at all.

Collaboration is possible with Post Planner if you choose plans from Guru and up, the two cheapest ones are limited in that way. But since the company's social media scheduling tools are created mostly for small business owners of up to 25 team members, they are still quite cheap so even an Enterprise Venture plan won't probably break your bank.